Fostera: Commercial

FOSTERA, the first and only vaccine to protect pigs from 2 viruses in 1 scientifically engineered dose, needed a new creative campaign. This concept shows producers and veterinarians how FOSTERA was developed in the lab, with the healthy growth of the farm in mind from the very beginning. We shot the campaign with a drone on a farm in Indiana, recorded voice-over, and shot the petri dish and hand in house. Then we pulled the creative campaign through print, web, YouTube, and a local TV spot.