BEOVU: Global brand launch

BEOVU is an eye injection that treats “wet AMD,” a disease that steals vision over time. Untreated, wet AMD can lead to blindness. Over 2 years, we built a team to launch the global brand from the ground up.

When doctors see an improved eye scan in one of their patients, it’s like looking at a masterpiece. With that insight, we turned the eye scan doctors look at every day into a work of art. We collaborated with a professional impressionist painter, Sarah Wimperis (whose mom has wet AMD) to create a beautiful rendition of a patient’s scan, and hung it in an art gallery for doctors to admire.

Doctors loved this concept so much that they asked for framed pictures to hang in their own offices. To them, saving sight is an art.