Riskcast: Branding & Marketing

Construction sites are busy and vibrant places to work. Though every job site is unique, most projects have one thing in common: They require many people working together, on- and off-site, to efficiently build something new. Riskcast is a digital tool that connects the work done on the ground to the work in the back office. The program has 3 target users: Foremen, project managers, and executives.

We were tasked with creating a fresh and dynamic brand identity for Riskcast - One that speaks to each user in their language. Using illustration and iconography, we created a world that captures the dynamic spirit of the construction site. We represent each of our users and speak directly to their needs, so each team member can quickly learn how Riskcast serves them in their unique role in the larger project.